Logo creation - Company of magic and illusionism

Creative brief

Image Profile

Project manager

Aurelien

Project type
LOGO MULTI
Date
Project launch date

29 Jan 2015 16:00

Participation date

31 Jan 2015 16:00

Voting date

10 Feb 2015 16:00

PROJECT BACKGROUND

Hello everyone,

The project logo is rather original particulary it’ s a magical society, illusionism.
It offers personalized numbers for business and also happenings.
A true intellectual work generally takes around an animation (development of a speech at an annual convention, mentalism, ..).
The values to convey: high - end, modern, casual, young, friendly...
A high - end, modern logo is preferred.
The tracks leading to the traditional magic of shots (rabbit, hat, magic wand, ...) are risky but can be used on the second glance!
Emblem logos are appreciated as typographic logos.

Below you can find some representative videos:

https://www.youtube.com/watch?v=chBQMIGUk_4
https://www.youtube.com/watch?v=aaQlrvOte20
https://www.youtube.com/watch?v=0SVvJH7KGBI
https://www.youtube.com/watch?v=XNIOhuOm8uk

Good luck and lots of magic :-)

Branding
NAME OF LOGO :

Gus illusionniste

BASELINE :

No

NAME OF THE PARENT ORGANIZATION :

No Answer

PROJECT REPRESENTED BY LOGO :

This company is comprising : Magician - Illusionist - Pickpocket - Mentalist - Speaker – Entertainer. The tone is: young / nice / FRIENDLY / upscale / modern.
Personalized magic in the service of the communication of a company.
Creating custom numbers using the products or messages of a brand
(in "Close Up" or SCENE).

TARGET AUDIENCE OF THE DESIGN :

ALL BUSINESSES OF THE PLANET!
Event ENTERPRISE (Seminars / Conferences / Gala Dinner)
Ability to customize the content to promote the subtly marks or pass the company's messages (-> ORIGINAL COMMUNICATION).
HAPPENING (great illusion LIVE in the street / festival / room ...) and create "Magic PUB" digital content for using magic to sustain communication of a mark on a festival / event or web
Private Evenings

COMPETITORS :

Here are some sites of magiciens (friends or "competitors") that generally work in France
-http://www.laurentberetta.com/index.html
- http://close-up-magic.com/fr/
- http://www.msinclair.com
- http://art-magic.fr/fr/
- http://sebastien-mossiere.com/WordPress/
- http://www.willwatt.com
- http://www.magicien-pro.fr

VALUES TO CONVEY :

Entertainment, dynamic, modern, fun, young, friendly, company, original, top class

LOGO WILL BE APPLIED ON TO :

Buisness cards / poster / web - design/ window - dressing /... well everything !

Creative direction
LOGO TYPE DESIRED :
TYPOGRAPHIC LOGO
ALPHABET LOGO
PICTOGRAPHIC LOGO
EMBLEM LOGO
TYPOGRAPHIC RESTRICTIONS :

If the word is written in lowercase illusionist, we prefer that all the letters are in lowercases
illusionist and NOT Illusionist (which we find less readable)
ILLUSIONNISTE is also possible, in short…do what you want !

REQUIREMENTS AND RECOMMENDATIONS :

Blue is favored but not obligatory.

DETAILS WHICH ARE PROHIBITED :

It’ s not advisable to include all the clichés associated
with magic (hat, rabbit, magic wand, ...).
But if these are suggested and recongnizable on the second glance it’ s possible.

LOGOS THE CLIENT LIKES :

Converse - Twitter - Starbucks - Redbull - Porsche - Croc Shoes

LOGOS THE CLIENT DOES NOT LIKE :

IBM (too square, retro)
Hertz, Karcher (too cheap)

09/02/2015 15:31

Hello everyone,

As mentioned before, all stereotypes related to magic (hats, magic wand, stars / sequins, ...) are not particularly the advertiser ‘s taste especially if they are too figurative.Typographic logos (grafic ect...) or emblem are a good alternative.

 Good luck!