Logo creation - Company engineering simulator

Creative brief

Image Profile

Project manager

Aurelien

Project type
LOGO MULTI
Date
Project launch date

25 Apr 2015 14:30

Participation date

27 Apr 2015 14:30

Voting date

7 May 2015 14:30

PROJECT BACKGROUND

Hello everyone,

This logo project is rather original, since it is an engineering company that offers all kinds of simulators F1, karting, plane ... in a fun or professional purposes.
The market is national and international and it‘s targets are: business and game rooms, bowling alleys, laser games-walls, karting tracks, racetracks, auto schools, vocational training centers.
The logo should be declinable on Formula 1, airplane and so on…
The company’ s values to convey are: a high-end image, dynamism, movement technology.
The keywords are: Innovation / technology / passion / emotion / motion / virtual reality / playful / professional
Please avoid yellow colors to stand out from the main competitor. If you choose a figurative track we advise you not to represent just a single vehicle (car, plane, F1, it will risk being too restrictive)

For this logo several tracks are quite possible:
- typographic: in a sense of motion (SNCF, Coca Cola)
- abstract (geometric shapes),and so on ...
- pictorial

Notice that we are talking about movement, but not necessarily about speed.

Good luck :)

Branding
NAME OF LOGO :

AVIOCAR

BASELINE :

No

NAME OF THE PARENT ORGANIZATION :

PROJECT REPRESENTED BY LOGO :

Company specialized in the business of engineering, technical studies. It offers all kinds of simulators (currently play: Formula 1 / Karting / Jet) with a top of the range segment.

TARGET AUDIENCE OF THE DESIGN :

Markets: France and international
Targets: business - gambling halls, bowling alleys, laser games-climbing walls, karting tracks, racetracks, auto schools, vocational training centers.

COMPETITORS :

Ellip 6

VALUES TO CONVEY :

Innovation / technology / passion / emotion / motion / reality / virtual / playful / professional

LOGO WILL BE APPLIED ON TO :

The logo will be used on business cards, web, windows, signs, building products (aircraft / formulas 1)

Creative direction
LOGO TYPE DESIRED :
TYPOGRAPHIC LOGO
PICTOGRAPHIC LOGO
ABSTRACT LOGO
TYPOGRAPHIC RESTRICTIONS :

No

REQUIREMENTS AND RECOMMENDATIONS :

Logo in a spirit of dynamics, modernity movement.

DETAILS WHICH ARE PROHIBITED :

No yellow because it is the color of the main competitor.
Not to include a single item in your car logo type, plane, F1, it will risk being too restrictive example: An airplane, a car (...)

LOGOS THE CLIENT LIKES :

SNCF, BENTLEY, BOCAGE TRUCKS, SEGALOC, NIKE

LOGOS THE CLIENT DOES NOT LIKE :

Facebook, because the logo is static and does not have enough movement.