Logo creation - Brand for vitamin supplements (japan)

Creative brief

Image Profile

Chef de projet

Creads

Project type
LOGO MULTI
Date
Project launch date

30 Jun 2014 12:00

Participation date

2 Jul 2014 12:00

Voting date

9 Jul 2014 12:00

PROJECT BACKGROUND

Konnichiwa !

This project requires you to create a logo for a new brand of Japanese food supplements that is marketed towards somsumers with a taste for western culture.
The logo should convey simplicity, transparency, trust, clarity.
It will be used against a white background so please consider this while you design the logo.
Please use the baseline on atlease one other variation of your design

Good luck!

Branding
NAME OF LOGO :

ACQUA Vita

BASELINE :

Healthy life .... for the next ten years

NAME OF THE PARENT ORGANIZATION :

ACQUA Vita

PROJECT REPRESENTED BY LOGO :

ACQUA is a company created by specialising in the production and sale of dietary supplements in 2014. The main products are: Vitamin C, Vitamin B, Multi-vitamins and minerals There are a total of 25 products to be offered by the company and sold by other companies including Amazon and other websites. Prices are 2-3 times higher than the market average, ranging from 1,000 to 5,000 yen (about 8 to 40 €).

TARGET AUDIENCE OF THE DESIGN :

People aged 30 and older
60% women 40% men
Japanese love western culture, are attracted by foreign products and consume imported products (makeup, music, fashion, etc..).

COMPETITORS :

Local competitors: DHC, ASAHI, 大 冢 制 薬

VALUES TO CONVEY :

Transparency, trust, good for your health

LOGO WILL BE APPLIED ON TO :

The main form is on the packaging of the products.

Creative direction
LOGO TYPE DESIRED :
TYPOGRAPHIC LOGO
ABSTRACT LOGO
TYPOGRAPHIC RESTRICTIONS :

For the name of the logo: ACQUA Vita
For the baseline: Healthy life .... for the next ten years
You have the freedom to use lower or upper case

REQUIREMENTS AND RECOMMENDATIONS :

The supplements are white.
The label will also be on a white base.
We need the logo to be simple and to fit into the atmosphere of clarity.

DETAILS WHICH ARE PROHIBITED :

Stereotypes about Asia.

LOGOS THE CLIENT LIKES :

The customer likes the FUJITSU logo: a logo which is simply created to give a more sophisticated feel. .

LOGOS THE CLIENT DOES NOT LIKE :

Uniqlo

Attached documents