This project requires you to create a logo for a new brand of Japanese food supplements that is marketed towards somsumers with a taste for western culture.
The logo should convey simplicity, transparency, trust, clarity.
It will be used against a white background so please consider this while you design the logo.
Please use the baseline on atlease one other variation of your design
Healthy life .... for the next ten years
ACQUA is a company created by specialising in the production and sale of dietary supplements in 2014. The main products are: Vitamin C, Vitamin B, Multi-vitamins and minerals There are a total of 25 products to be offered by the company and sold by other companies including Amazon and other websites. Prices are 2-3 times higher than the market average, ranging from 1,000 to 5,000 yen (about 8 to 40 €).
People aged 30 and older
60% women 40% men
Japanese love western culture, are attracted by foreign products and consume imported products (makeup, music, fashion, etc..).
Local competitors: DHC, ASAHI, 大 冢 制 薬
Transparency, trust, good for your health
The main form is on the packaging of the products.
For the name of the logo: ACQUA Vita
For the baseline: Healthy life .... for the next ten years
You have the freedom to use lower or upper case
The supplements are white.
The label will also be on a white base.
We need the logo to be simple and to fit into the atmosphere of clarity.
Stereotypes about Asia.
The customer likes the FUJITSU logo: a logo which is simply created to give a more sophisticated feel. .