Logo creation - Bio bakery

Creative brief

Image Profile

Chef de projet

CREADS Spain

Project type
LOGO MULTI
Date
Project launch date

2 Apr 2015 11:20

Participation date

4 Apr 2015 11:20

Voting date

11 Apr 2015 11:20

PROJECT BACKGROUND

Hello everyone,

A colombian BIO bakery request you to find a logo.
The name of the logo is Demetria, its baseline is "sin gluten".
Demetria is the Greek goddess of agriculture (Demeter), it represents the harvest, grain, seed.
It’s controllable using the colors of the earth, colors reminiscent the bio and organic side.
It is forbidden to use the image of wheat, because it is a gluten - free bakery.

It should be modern, organic, elegant, healthy, different, simple, gluten free, connected.

Good luck !!!

Branding
NAME OF LOGO :

Demetria

BASELINE :

sin gluten

NAME OF THE PARENT ORGANIZATION :

PROJECT REPRESENTED BY LOGO :

This is a bakery that makes its products without gluten but from flour organic products such as rice flour, almond, chestnut, potato, coconut etc.

We are pioneers in this area in Colombia, there is no other bakery with these characteristics. We want to attract the public to eat gluten - free bread without thinking. It should create in them a physical need (remember that eating healthy is wheat) and cultural (to be fashionable, luxury).

Demetria is the Greek goddess of agriculture (Demeter), it represents the harvest, grain, seed.

TARGET AUDIENCE OF THE DESIGN :

Men and women of the upper and middle classes as well as businesses such as hotels, organic supermarkets and restaurants.

COMPETITORS :

Our biggest competitors are bakeries (which make bread with gluten).

http://www.somosmasa.com
http://www.bagatelle.com.co
http://philippe.com.co/web2/
http://www.erickayser.com

VALUES TO CONVEY :

Modern, organic, elegant, healthy, different, simple, gluten free, connected

LOGO WILL BE APPLIED ON TO :

A bit like Starbucks business card, web, showcase, packaging etc.

Creative direction
LOGO TYPE DESIRED :
ALPHABET LOGO
PICTOGRAPHIC LOGO
EMBLEM LOGO
TYPOGRAPHIC RESTRICTIONS :

No

REQUIREMENTS AND RECOMMENDATIONS :

It is advisable to use earth colors, colors that recall the organic side, healthy, grain, flour, bread; but still sober and elegant.
It is mandatory to add the image of a Greek Goddess, simple and beautiful (line art, for example).

DETAILS WHICH ARE PROHIBITED :

Don’t use the image of wheat because it’s a gluten - free bakery.

LOGOS THE CLIENT LIKES :

Versace
Chanel
Hermès
Polo Ralph Lauren

Starbucks
Apple
Dove
WWF
fish-food

LOGOS THE CLIENT DOES NOT LIKE :

Mc Donalds
Auchan
Algida

The color red is unfavored. Seems less elagant to the client