Logo creation - Real estate franchise logo creation

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
LOGO MULTI
Date
Project launch date

19 Oct 2012 06:09

Participation date

19 Oct 2012 06:09

Voting date

29 Oct 2012 05:09

PROJECT BACKGROUND

Our client is a real estate franchise.
They are not doing the business in a formal way, welcoming customer in a day to day life living room rather than in a traditional office background.
Their business image :
partnership, proximity, speed, commercial force.

Informations générales
LOGO NAME:

Privilodge

LOGO BASELINE:

Vous loger, notre privilège

LOGO MEANING:

A mix with "Privilege" and "Lodge".

SHORT CONTEST DESCRIPTION (2-3 LINES)

Our client is a real estate franchise.
They are not doing the business in a formal way, welcoming customer in a day to day life living room rather than in a traditional office background.
Their business image :
partnership, proximity, speed, commercial force.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

A franchise

WHO DOES THE LOGO TARGET?

Mainly BtoC

WEBSITE:

coming soon

DO VISUAL-STYLE GUIDELINES EXIST?

Pictogram + Name

Objectives
WHAT MESSAGE TO CONVEY?

partnership, proximity, speed, commercial force.

WHICH TONE SHOULD BE USED ?

Professional but environmentally friendly

WHERE WILL THE LOGO BE USED?

Print, signs....

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

Privilodge

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

no

OTHER RESTRICTIONS:

Possible colors : Flooring Red , Silver

GENERAL ADVICE:

Be creative !