Logo creation - New pictogram for the world leading exhibition in lingerie materials

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
LOGO MULTI
Date
Project launch date

19 Sep 2012 06:01

Participation date

19 Sep 2012 06:01

Voting date

28 Sep 2012 06:01

PROJECT BACKGROUND

We are the world leading exhibition in textile and accessories for lingerie and beachwear market.
We would like to create a pictogram in black and white for our brand.
The products presented on the show floor are made using high quality products : lace, embroidery, finest text, accessories. Our show floor is the birth place of almost all lingerie collection. Our logo must transfer our innovative and modernity values.

"Interfilière" has 4 dates a year, two times in Paris, Shanghai and Hong Kong.
Our taglines are :
- "Where everything starts", lingerie and beachwear origins
- "Brands sublimate textiles, designers create and Interfilière inspires them"


Mandatory :
- Black pictogram
- Should suit the current typographic logo
- The propositions must show our typographic logo with the original pictogram.

To avoid :
- Baroque and gothic design
- To small details

Ideas :
- Use the "IFL" from the original name.
- Simple design are the best
- See the attached file

Informations générales
LOGO NAME:

INTERFILIERE

LOGO BASELINE:

LOGO MEANING:

"Inter" : "Between"
"Filière" : "Meeting point of the back and the end"
We are the link between the raw materials and the end products.

SHORT CONTEST DESCRIPTION (2-3 LINES)

We are the world leading exhibition in textile and accessories for lingerie and beachwear market.
We would like to create a pictogram in black and white for our brand.
The products presented on the show floor are made using high quality products : lace, embroidery, finest text, accessories. Our show floor is the birth place of almost all lingerie collection. Our logo must transfer our innovative and modernity values.

"Interfilière" has 4 dates a year, two times in Paris, Shanghai and Hong Kong.
Our taglines are :
- "Where everything starts", lingerie and beachwear origins
- "Brands sublimate textiles, designers create and Interfilière inspires them"


Mandatory :
- Black pictogram
- Should suit the current typographic logo
- The propositions must show our typographic logo with the original pictogram.

To avoid :
- Baroque and gothic design
- To small details

Ideas :
- Use the "IFL" from the original name.
- Simple design are the best
- See the attached file

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

IFL is the world leading exhibition in textile and accessories for lingerie and beachwear market, with 4 dates a year, two times in Paris, Shanghai and Hong Kong. It was first organized 28 years ago.

We gather from 150 to 300 worldwide professional vendors for about 10000 visitors for each exhibitions.

WHO DOES THE LOGO TARGET?

- Women and man 50/50
- Vendors, visitors, specialized media.
- Worldwide textile professionals

WEBSITE:

www.interfiliere.com

DO VISUAL-STYLE GUIDELINES EXIST?

We would like to unify our 4 exhibitions (Paris - Hong-Kong - Shanghai) mourned a common corporate logo.

Objectives
WHAT MESSAGE TO CONVEY?

Our brand image is modern, fashionable, high quality. it is about modern and fashionable handcraft.

WHICH TONE SHOULD BE USED ?

Leadership, professionalism, avant-garde, visionary

WHERE WILL THE LOGO BE USED?

- Website - invitation cards - Show catalogues - Press release - Signs - ...

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

You can use "IFL" for the pictogram design

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

Only one colour : Black
Please see the attached file.

OTHER RESTRICTIONS:

GENERAL ADVICE:

Help us to define our new logo. We may never change it after ;)