Logo creation - Logo design renewal for high quality shoes brand

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

18 Sep 2012 08:08

Participation date

18 Sep 2012 08:08

Voting date

25 Sep 2012 08:08

PROJECT BACKGROUND

We own a smart shoes brand with relatively high quality positioning.Our concept is "reboot leather" : make old fashion leather shoes fashionable.

Design Ideas :
- Geometric pictogram with a simple shape and a stylized typography.
- A design concept with the letters
- Mandatory:
The logo has to be printable on shoes.
The logo should be on a black background.

Informations générales
LOGO NAME:

KDOPA

LOGO BASELINE:

LOGO MEANING:

SHORT CONTEST DESCRIPTION (2-3 LINES)

We own a smart shoes brand with relatively high quality positioning.Our concept is "reboot leather" : make old fashion leather shoes fashionable.

Design Ideas :
- Geometric pictogram with a simple shape and a stylized typography.
- A design concept with the letters
- Mandatory:
The logo has to be printable on shoes.
The logo should be on a black background.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

The brand was created 7 years ago. Our shoes are sold in malls and retail stores.
Our competitors are : Redskins Hexagone, Pertini, Kenzo, Paul and Joe

WHO DOES THE LOGO TARGET?

Women and men from 25yo to 45yo.

WEBSITE:

http://www.kdopa.com

DO VISUAL-STYLE GUIDELINES EXIST?

logo on black background

Objectives
WHAT MESSAGE TO CONVEY?

Trust in our products' quality and fashion

WHICH TONE SHOULD BE USED ?

Professionnal

WHERE WILL THE LOGO BE USED?

- Business cards - Web site - Letter head - Promotion tools - Leaflet - Shoes box

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

Name, acronym, capital letters
Pictogram (must be independent from the logo itself)

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

Any other background than black are forbidden.

OTHER RESTRICTIONS:

GENERAL ADVICE:

I am counting on your talent !!!!!