Logo creation - Logo design of a leader in exotic food retail

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
LOGO MULTI
Date
Project launch date

7 Nov 2012 04:32

Participation date

7 Nov 2012 04:32

Voting date

16 Nov 2012 04:32

PROJECT BACKGROUND

The company needs to enlarge its scope of targets to any kind of 30yo - 50yo women who likes cooking, restaurant owners or professionals, while keeping its traditional customer base mainly composed by immigrants.

The notions to transfer in the logo are :
- Authenticity
- Specialisation
- Trust

You have to use 4 colors maximum.

Informations générales
LOGO NAME:

BELASIE

LOGO BASELINE:

"Depuis 1980"

LOGO MEANING:

The chinese caracters used under the logo mean "Grand Magasin Gui Cheng".
Gui Cheng is the first company owned by the family.

SHORT CONTEST DESCRIPTION (2-3 LINES)

The company needs to enlarge its scope of targets to any kind of 30yo - 50yo women who likes cooking, restaurant owners or professionals, while keeping its traditional customer base mainly composed by immigrants.

The notions to transfer in the logo are :
- Authenticity
- Specialisation
- Trust

You have to use 4 colors maximum.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Belasie was created in 1980. It started with a small delicatessen of 20m², and now has become a 150m² market near the city center.

WHO DOES THE LOGO TARGET?

Targets :
- People who are looking for authentic products from the native country.
- People who don't think that products in traditional supermarket correspond with them
- New : Any person who like cooking
- New : Restaurant owners / professionals

WEBSITE:

www.belasie.com

DO VISUAL-STYLE GUIDELINES EXIST?

We will re design the website as well in the coming year. The logo is the first step.

Competitors :
Piment Rouge : http://pimentrouge.co/cont

Objectives
WHAT MESSAGE TO CONVEY?

- Maintain the actual customer base
- Improve the regularity of the customers
- Seduce new targets
- Inspire confidence
- Build a strong brand image

WHICH TONE SHOULD BE USED ?

Need to inspire those notions :
- Pioneer
- Authentic
- Asian
- Specialist
- Good Quality Price ratio
- Professionalism
- Trust

WHERE WILL THE LOGO BE USED?

Everywhere

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

BELASIE (capital letters or not )
Baseline : can be "Depuis 1980"
White background

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

No dragon

OTHER RESTRICTIONS:

From 2 to 4 colors

GENERAL ADVICE:

We are looking to see your ideas ! Have a great work all !