Logo creation - Logo design for a new fruit juices and smoothies bar

Creative brief

Image Profile

Chef de projet

Alexandre

Project type
LOGO MULTI
Date
Project launch date

19 Nov 2012 07:28

Participation date

19 Nov 2012 07:28

Voting date

26 Nov 2012 07:28

PROJECT BACKGROUND

The client will open soon a new fruit juices and smoothies bar franchise.
Their drinks are based on brand fresh and 100% natural products.
They need a colorful identity with a touch of modernity.

Informations générales
LOGO NAME:

Fruct'Ose

LOGO BASELINE:

Organic Juice & Smoothies

LOGO MEANING:

Give fruits a try for your health.

SHORT CONTEST DESCRIPTION (2-3 LINES)

The client will open soon a new fruit juices and smoothies bar franchise.
Their drinks are based on brand fresh and 100% natural products.
They need a colorful identity with a touch of modernity.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Our bar concept will be the unique one in the region it will open.

WHO DOES THE LOGO TARGET?

The targets are the high school and university students, and workers from 25 to 35 years old.

WEBSITE:

DO VISUAL-STYLE GUIDELINES EXIST?

The shop will be decorated with wooden and natural products. The atmosphere will suits perfectly the bar concept, it will be dynamic and natural.

Objectives
WHAT MESSAGE TO CONVEY?

The message is : "Try fruits they're healthy"

WHICH TONE SHOULD BE USED ?

Contemporain and modern style.
Colorful and dynamic.
No humour.

WHERE WILL THE LOGO BE USED?

The logo will be used on cups, Shop card, Website, Stationnaries, shop window...

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

Keep the "O" in capital letter

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

OTHER RESTRICTIONS:

he logo will be printed on plastic cups. It should influenced your logo design.

GENERAL ADVICE:

ALex F. Osborn said : "Creativity is so delicate a flower that praise tends to make it bloom, while discouragement often nips it in the bud. Any of us will put out more and better ideas if our efforts are appreciated."
So, let your creativity bloom !