Logo creation - Logo creation for coffeeshop - convival, warm and welcoming

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

17 Dec 2009 12:02

Participation date

17 Dec 2009 12:02

Voting date

24 Dec 2009 12:02

PROJECT BACKGROUND

We are creating a chain of coffee shops. We will develop an evironment so customers feel at home, and the shop will turn into a small restaurant at noon.

Informations générales
LOGO NAME:

HOME Coffee

LOGO BASELINE:

LOGO MEANING:

This shop will be in a setting that mimicks Starbucks or the coffee shop on the televivion sitcom, ¨Friends.¨ (mugs, couches, etc).

SHORT CONTEST DESCRIPTION (2-3 LINES)

We are creating a chain of coffee shops. We will develop an evironment so customers feel at home, and the shop will turn into a small restaurant at noon.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

The clientele is composed of women, students, tourists, and business workers.

We want to develop a warm ambiance in the shop with the help of espressos, cappuccinos, hot chocolate, and muffins all tasting homemade.

At noon, the shop will have healthy and fresh food like sandwiches, house salads, and smoothies.

The decor will be cozy and will resemble a library with comfy couches like in the sitcom ¨Friends.¨

WHO DOES THE LOGO TARGET?

Women, students, workers, and tourists.

WEBSITE:

http://coffeehouse.fr (not yet online)

DO VISUAL-STYLE GUIDELINES EXIST?

The logo must have home infront of coffee, but other than that; the designers have a blank slate.

Objectives
WHAT MESSAGE TO CONVEY?

WHICH TONE SHOULD BE USED ?

WHERE WILL THE LOGO BE USED?

The logo will be posted on the front of the building, and it must be clear that the shop is a café. We would like a logo that is relatively quiet-looking.

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

OTHER RESTRICTIONS:

GENERAL ADVICE: