Logo creation - Design the brand logo for a ready-to-wear clothes shop

Creative brief

Image Profile

Project manager

Alexandre

Project type
LOGO MULTI
Date
Project launch date

11 Dec 2012 05:33

Participation date

11 Dec 2012 05:33

Voting date

18 Dec 2012 05:33

PROJECT BACKGROUND

The project is to create a brand logo for a ready-to-wear clothes shop. Such as ZARA, H&M...

This 600m2 surface shop in Tunis targets children and adult from 0 to 45 yo.

The logo should be mainly typographic, modern and simple.

Informations générales
LOGO NAME:

K&F

LOGO BASELINE:

no

LOGO MEANING:

SHORT CONTEST DESCRIPTION (2-3 LINES)

The project is to create a brand logo for a ready-to-wear clothes shop. Such as ZARA, H&M...

This 600m2 surface shop in Tunis targets children and adult from 0 to 45 yo.

The logo should be mainly typographic, modern and simple.

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

WHO DOES THE LOGO TARGET?

Same customer targets as ZAR and H&M

WEBSITE:

no

DO VISUAL-STYLE GUIDELINES EXIST?

no

Objectives
WHAT MESSAGE TO CONVEY?

Quality, proximity, people, affordable

WHICH TONE SHOULD BE USED ?

- Simple
- Typographic

WHERE WILL THE LOGO BE USED?

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

- K&F

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

The logo should be easy to use on various materials : textiles, wood, leather.

OTHER RESTRICTIONS:

The logo should be put on a red background, which is the main color of the shop.

GENERAL ADVICE:

Thank you all, and be 100% creative !